Appearing on Facebook and Instagram, the show “At the Table” highlights the grocer’s Nature’s Promise private brand within recipes and makes it shoppable in recipes posted online.
After a COVID-driven hiatus, Kroger is bringing back its Wellness Experience festival in Cincinnati. Attendees bring a Simple Truth or Private Selection nonperishable item to gain access to food samples.
The club store is bringing back sampling at its locations, including the Taste & Tips program and a food truck dedicated to Member’s Mark summer eats and treats.
The virtual workshops will focus on diabetes management, highlighting the products on offer at the Midwest retailer that can help with condition management.
The annual Shopper Experience Index report from Bazaarvoice finds nearly 60% of shoppers purchased private brands because they liked the product, more than shoppers buying just on price.
