The 2024 Private Brand Intelligence Report from Advantage Solutions and Daymon also shows how retailers can use own brands to grab sales in general merchandise categories.
The grocery co-operative is focused on finding new, local suppliers who can offer unique, on-trend foods and products for potential addition to its supermarket banners
The partnership includes the country music singer-songwriter featuring Crav’n Flavor products on his Instagram page as well as in-store and digital marketing assets with his likeness