Big Lots Expanding Connections With Social Media Creators
Big Lots, Inc., has launched an affiliate program the retailer said is designed to build on its organic and grassroots popularity with bargain-savvy creators and publishers on social media and beyond.
According to the discount retailer, the program offers influential partners an exclusive opportunity to apply to be among the first to share limited-time closeout opportunities, extreme bargains, and promotions with their communities and earn a commission on referral sales to its website. Big Lots’ new affiliate program was established through a new partnership with impact.com, a partnership management platform.
"Big Lots has built a dedicated and influential following of shoppers who crave the excitement of discovering excellent deals and sharing them with others," said Bruce Thorn, president and CEO of Big Lots. "Introducing this new affiliate program is a natural progression for us in expanding our connections with bargain-savvy creators and publishers, as well as their online communities. By collaborating with our chosen affiliate partners and impact.com, we aim to engage with more consumers more frequently and authentically within their preferred online communities."
Big Lots officials said its affiliate program builds on the success of the company's growing social media influencer and ambassador program, attracting creators who have generated hundreds of new image and video assets and tens of millions of impressions. The content these influencers have generated has driven higher site conversion rates, email clickthrough rates, and a higher return on ad spend, compared to brand-generated content alone.
"Today's consumer seeks trusted advice and authenticity when shopping for products they want to buy, and we see tremendous potential in Big Lots' new affiliate program to reach new audiences and generate incremental value," said Cristy Garcia, chief marketing officer at impact.com. "The platform will also offer new opportunities for creators and publishers to earn significant commissions through authentic content shared to their communities, and we look forward to supporting Big Lots' affiliate and creator success through our platform."
