Target Unveils Top Toys For The Holiday Season
The toy assortment at Target will feature a broad selection of new items from its proprietary Bullseye brand along with an assortment of exclusive products from well-known national brands.
The retailer’s list of must-haves for the holiday season has been released and features more than 60 toys, nearly half of which are exclusive to Target. Its Bullseye-branded toys assortment will include 11 new items, building on the success of last year’s Target Toy Shopping Cart. Notable additions include the Jumbo Bullseye Plush ($25) and the Barbie Skipper’s First Job Target Doll: Danielle.
Starting in November, more than 200 Target stores will feature a new Bullseye-themed display, making it easy for shoppers to discover these exclusive items as soon as they walk through the door, the retailer said.
“At Target, holiday shopping is all about creating joyful moments that families can afford,” said Jill Sando, Target’s executive vice president and chief merchandising officer, apparel and accessories, home and hardlines. “With over 1,000 new toys and a Top Toys list full of only-at-Target exclusives, we’re bringing that special ‘Tarzhay’ magic to gift giving — making it fun, effortless and affordable for every family.”
Target’s 2024 Bullseye’s Top Toys list includes more than 60 items, nearly half being exclusive to the retailer. These toys start at $7.99 and include brands such as LEGO, Disney, FAO Schwarz and Star Wars, as well as items from Target’s Bullseye-branded collection.
The retailer is also offering thousands of toys this holiday season, with more than half priced under $20. Additionally, the retailer will introduce weekly toy drops and promotions, with discounts of up to 50% on select items throughout the season.
