Private Label

The new collection expands the retailer's assortment of products sold under its brand.

The company sees private brands as a key growth vehicle in the year ahead.

The collection of home goods with a Southern flair adds to Walmart's long list of private brands.

Store Brands' latest webinar featured experts who discussed why obtaining a third-party certification for packaging is critical for sustainability efforts.

The brand features home decor and bedding items that aim to give shoppers an "Americana farmhouse" look to their homes.

In our latest Viewpoints guest blog, Sarah Stieby, Fresh-Lock Marketing Manager, describes how retailers can better incorporate sustainable packaging, including for own brand products.

In our latest Viewpoints guest blog, Shekar Raman, CEO of Birdzi, lays out how retailers can better promote private brands products without traditional paper ad circulars.

The retailer continues to move the venerable brand into categories beyond auto parts.