BJ's Prepares for Holiday Season with Top 10 Toys, New Private Label Offerings

The wholesale club has revealed its list of Top 10 Toys exclusive to the retailer, as well as unveiling its first collection of toys from the Berkley Jensen label.
Zachary Russell
Associate Editor
Zachary Russell profile picture
Bluey Garbage Truck with Bonus Figurine
Bluey Garbage Truck with Bonus Figure

BJ’s Wholesale Club has revealed its annual list of retailer-exclusive Top 10 Toys ahead of the holiday season.

The list gives BJ’s members an early look at holiday gift ideas they can only find at the club retailer. BJ’s also revealed its first collection of private label toys under the Berkley Jensen brand, which includes classic wooden toys, play favorites, and stuffed animals.

Branded offerings include educational toys, must-have trading cards including Pokemon, brand name favorites like Nintendo, Disney, and Marvel, and popular TV character-based gifts such as Paw Patrol and Cocomelon. The products will be made available in-club and online in the beginning of October.

Disney Doorables MegaPeek Pack
Disney Doorables MegaPeek Pack

“At BJ’s, we love helping our members create the magic of the season for their loved ones, and with this year’s selection, we are confident that we have what the kids really want,” said Dion Evans, SVP of General Merchandise at BJ’s Wholesale Club. “We are delighted to offer our BJ’s members unbeatable savings with a variety of convenient shopping options, saving them time and money so they can embrace the holidays with their families and friends.”

BJ’s Top 10 Toys for 2022 include:

  • Mine2Design Nail Art Studio with Unicorn Nail Dryer
  • Got2Glow Fairy Finder with On the Go Bundle
  • Gabby’s Closet with Exclusive Cat Figures
  • 5 Surprise Disney Shop with 2 Capsule Bundle
  • Stomp Rocket Dueling Stomp Racers 4 Pack
  • Cry Babies Dressy Tina 12” Doll and Magic Tears Icy World Dino Pack
  • Bluey Garbage Truck with Bonus Figure
  • Radio Control 1:8 2.4HZ Monster Truck
  • Barbie 28” Holiday Doll
  • Disney Doorables MegaPeek Pack
Berkley Jensen stuffed animal
Berkley Jensen Plush Animals

Private label toys highlighted by the retailer include:

  • Berkley Jensen 65 Piece Wooden Supermarket
  • Berkley Jensen Train Table with Bonus Brick Surface
  • Berkley Jensen Plush Animals
  • Berkley Jensen Riviera Doll House
  • Berkley Jensen Wooden Shaker Kitchen

“We are super proud of the fact that this marks the first year that we will be rolling out our very own exclusive line of toys under the Berkley Jensen brand, which makes this holiday season even more special here at BJ’s,” said Evans. “We hope that both parents and children find joy in our even wider selection of high-quality toys and are confident there will be something for everyone, all at an incredible value.”

Based in Marlborough, Mass., BJ’s operates 229 clubs and 160 fuel locations in 17 states.