Jennifer Gateo, executive creator & strategy director at Equator Design, discusses how product packaging can be used to convey key messaging and connect with shoppers.
Officials with the retailer said the new endeavor is a natural progression, allowing the company to expand its engagement with a wider array of shoppers.
Scott Patton, the grocer's vice president of National Buying, shared with Store Brands the unique insight the retailer receives from its annual query of its customers.