With many Americans back in offices and commuting to work, convenient prepared food options are also an important segment for retailers to consider when crafting a portfolio of breakfast items. Texas Born (TXB), the Texas-based convenience chain, keeps its visitors on their toes when it comes to food options, offering limited-time products that often include hearty, unique, and locally-sourced breakfast items.
“We always gravitate towards better-for-you, on-the-go options when crafting new breakfast menu items with most of our ingredients being Texas-sourced,” said Kevin Smartt, CEO of TXB. “One of our newest limited-time-only items, the Brisket Egg & Cheese Quesadilla, is a breakfast quesadilla stuffed with savory brisket, fluffy eggs and topped with gooey cheese. Our most popular breakfast quesadillas have been our Meaty Breakfast Quesadilla which includes both sausage and bacon, and our Cheesy Chorizo Breakfast Quesadilla.”
In the world of grab-and-go, TXB’s prepared breakfast options are often sold alongside the chain’s private label beverage options. This past September, the chain expanded its beverage options with bottled juices and teas, as well as coffee such as a House Blend and exclusive Southern Pecan roast.
One factor looming over the category has been the price of eggs. According to the Federal Reserve Bank of St. Louis, the average price of one dozen large, Grade A eggs began rising in April of 2022, and accelerated in the fall and winter months, peaking at $4.82 in January of this year.
For February 2023, the average price decreased slightly, reaching $4.21. Experts say the price increases are due to a widespread outbreak of avian flu that began in early 2022. However, the increased egg prices haven’t stopped consumers from slowing their purchases on average.
“According to Nielsen, there is 0.8% growth in units for chicken eggs compared to last year, indicating stability because the rise in egg prices has not impacted consumer demand,” said Moore.