Kroger's Simple Truth Brand Marks 10 Years
Kroger is celebrating the 10th anniversary of its Simple Truth store brand, noting the product line has accounted for more than $3 billion in sales over the past decade.
Offering more than 1,500 products, the focus of Simple Truth is to provide shoppers an array of items that are free from unwanted ingredients including more than 101 artificial colors, flavors, preservatives and sweeteners, Kroger said. The brand's products contain no artificial ingredients and offer minimally processed, naturally raised meats that are fed a 100% vegetarian diet, without antibiotics or added hormones.
Simple Truth Certified Organic products are produced by organic growers and handlers certified by agencies and organizations accredited by the USDA, free from synthetic fertilizers and genetic engineering.
"A decade ago, Simple Truth was born when we identified that our customers wanted a simpler way to shop for Free From and Organic products," said Juan De Paoli, vice president of Our Brands at Kroger. "The mission we started with 10 years ago remains our promise today – to offer delicious foods that are Free From 101 artificial ingredients our customers do not want in their products at an accessible price.”
Throughout January, Kroger is marking the brand’s 10-year anniversary by offering customers 10X Fuel Points on all Simple Truth Free From and Organic purchases with a digital coupon from January 18-31. Other special offers include a 5X digital event for natural and organic items, unique and healthy recipes and more new Simple Truth products curated for customers
According to Kroger, the most popular Simple Truth products are:
- Organic Garbanzo Beans
- Mixed Berry Granola
- Organic Apple Juice
- Organic Creamy Peanut Butter
- Organic Whole White Mushrooms
- Natural Cage Free Large Brown Eggs
- Organic Mixed Vegetables
- Exotic Vegetable Chips
- Organic 100% Whole Wheat Penne Rigate
- Organic Baby Spring Mix
Kroger officials said that more than half of the grocer’s customers—more than 30 million households—shop the Simple Truth brand.