Leveraging AR to boost private brand awareness and grow salesLooking at examples from IKEA and Sephora, Jason Cottrell, CEO of Myplanet, discusses AR as a vehicle of engagement for private brands. Understanding personalization engines Ilya Katsov of Grid Dynamics explores how personalization can be used to promote private brands online, gaining more buys over e-commerce or driving more activity to the store. User-generated content brings private brands to life online Suzin Wold of Bazaarvoice shares insights from recent studies on the impact of digital content to drive private brands in the accelerating world of e-commerce Wild about Kodi Store Brands in the Wild visits a highly creative concept shop dedicated to H-E-B’s Kodi brand Ways to further digital engagement for private labels The CEO of Birdzi, an AI solutions company for grocers, shares ways private brands can stand out in the fast-moving e-commerce space From the Editors: A bright future for private label Seth Mendelson says the store brand category stepped up during the pandemic and is set to do even greater things after Free Assembly freshens up for spring Walmart’s modern apparel line showcases new looks in a digital spring lookbook, dedicated page Store brands get nimble Todd Maute of CBX says epic events have forced store brands to be agile, shares ways to up their game AI-powered pricing strategies to leverage growing demand for private label Cheryl Sullivan of DemandTec says while private brand's are hot, now's the time to engage shoppers From the Editors: Following new releases in the Idea Supermarket New store brand releases from Casey's, Target, Whole Foods and more were showcased in the Idea Supermarket First Previous 8 9 10 11 12 Next Last
