Birdzi Launches New Solution for Customer Personalization
Birdzi, a customer intelligence and engagement service, has launched its newest solution that customizes offers for each shopper.
Visper 2.0 allows grocers to create personalized promotions with no manual input, customizing every element specifically to each individual shopper. The solution can be used to offer deals on private brands. Earlier this year, regional grocer Coborn’s trailed the new solution and saw increased shopper retention and more migration through loyalty tiers.
“VISPER 2.0 ensures higher relevancy and makes it easy for shoppers to find deals that will encourage them to visit the same grocer time and time again,” said Shekar Raman, CEO and co-founder of Birdzi. “Already, we’re seeing fantastic results from our customer base. It’s clear VISPER 2.0 is redefining what it means for grocers to create personal digital experiences.”
Birdzi’s latest solution leverages KIC Scores, a shopper quality index, to create the best promotion for each customer. The promoted products are chosen from across the entire catalog, instead of from a preset list of vendor deals, and paired with the images, text and discount most likely to intrigue the shopper with no manual intervention required.
“After we saw how well our customers responded to this new style of personalization, we were inspired to expand the implementation across all of our locations,” said Diana Barr, Director of Digital and Loyalty Marketing, Coborn’s. “The solution fits seamlessly into our existing customer touchpoints and the impact on our customer’s lifetime value was quickly clear.”
