Coborn’s, a St. Cloud-Minn.-based grocery chain, has expanded its Four Brothers private label to include a new assortment of BBQ entrees.
The new release includes hardwood smoked pulled pork, chicken, ribs and briskets along with new chef-created sides. The new products can be found at the retailer’s banner stores, including Coborn’s, Cash Wise and Marketplace Foods.
“This exciting, new assortment of fresh smoked meats and sides will provide our guests with delicious and craveable meal options,” said Marti Sunderlin, the company’s vice president of fresh merchandising. “This product assortment is exclusively ours and is created using our own Four Brothers BBQ sauces and made fresh daily. Many of the company’s stores have an in-store smoker which adds to the sensory experience when a guest is shopping in the store as the smells of hardwood smoke wafts through the store. The hickory-smoked meats are mouth-watering.”
The original recipes are branded with the company’s own Four Brothers label, paying tribute to the four Coborn brothers, Bob, Dan, Bill, and Ron, third-generation family members who worked at the flagship family grocery store in Sauk Rapids, Minn. and led the company’s rapid expansion. The Four Brothers private brand has products including bakery, grocery, deli and meats.
Coborn’s employs nearly 10,000 people and operates 66 stores across Minnesota, North Dakota, South Dakota, Wisconsin and Michigan.