Bath & Body Works Launches Annual Halloween Collection

While summer is still upon us, personal care and home fragrance retailer Bath & Body Works is launching its annual Halloween collection of own brand hand soaps, body creams, candles and more.

The collection includes nearly 100 limited-edition products and is now  available nationwide. Bath & Body Works’ Halloween launch includes popular fragrances like Vampire Blood, which originally debuted in 2015, as well as four new scents such as Everlasting Magic, Midnight Spell, Moonlit Graveyard and Spellbinding Sweets. 

"Our customers have always had a passion for Halloween and as we've seen that passion grow in recent years, it's been an exciting challenge to continue to surprise and delight them with new, innovative ideas year after year," said Betsy Schumacher, chief merchandising officer at Bath & Body Works. "With this year's Halloween collection, we wanted to give customers the spooky details they love with a bewitching twist to help transport them to enchanted castles and haunted graveyards."

My Bath & Body Works Rewards members had first-time early access to the brand's biggest Halloween assortment during a special one-day event. An overwhelming majority of e-commerce sales on the day was driven by loyalty members, contributing to a 30% increase in online sales compared to average, with top sellers including festive accessories like Wallflowers and Candle Pedestals along with Halloween Seasonal Candles like Vampire Blood.

 "Thanks to our customers' fervor and demand, it's a thrill to expand our Halloween collection this year and celebrate their love for spooky season with them," said Jamie Sohosky, chief marketing officer at Bath & Body Works. "Our Halloween assortment is notoriously known to sell out quickly. That's why we rewarded members of our loyalty program with exclusive early access to the highly anticipated launch."

Bath & Body Works operates more than 1,800 locations in the U.S. and Canada.