PLMA to Feature Variety of Beauty Products at Annual Show

The beauty business is strong and retailers are working to grab their share of consumer dollars by expanding their assortments of proprietary products with private label a centerpiece of this strategy.

At PLMA’s 2023 Annual Private Label Trade Show in Chicago, Ill. this November, retailers will get a chance to see the latest innovations in a variety of beauty categories including cosmetics; fragrances; skin, nail and hair care and men’s grooming among others. 

“Exhibitors at PLMA’s Annual Private Label Trade Show will offer an array of on-trend beauty and cosmetic products to help retailers differentiate and better compete in this flourishing business,” said Peggy Davies, PLMA’s president. 

Citing figures from Circana, Davies noted that sales of private brand beauty products increased 5% to $3.6 billion in all outlets for the 52-week period ended June 18, 2023. Segments experiencing double-digit dollar sales growth include women’s fragrances, up 83% to $77.7 million; facial cosmetics, up 26% to $34.4 million; and lip cosmetics, 19% to $18.1 million. 

With demand growing, retailers are working to update assortments to provide shoppers new products from which to choose. Some examples include: 

• Dollar General’s annual Days of Beauty event with a series of seminars and tutorials from beauty influencers. Foundation, lip gloss, moisturizer and nail polish are among the many beauty products in Dollar General’s “Believe” line. 
• Drug chain Rite Aid has launched RYSHI, a new and exclusive collection of beauty and personal care products, featuring cleaner ingredients and a price point of under $20. Vegan eyelashes, body wash, eyelash curlers and nail polish remover are among the products in the line.
• Target introduced “fine'ry” fragrances.
• Bath & Body Works has grown its men’s category with new private brand skincare and beard care products. 
• Beauty tools and other supplies are also getting more shelf space. Kroger, for instance, sells Kroger-brand cosmetic sponges, while Albertsons has its Signature Care tweezers.