Greg Sleter

Associate Publisher/Executive Editor

Author Profile

Greg Sleter is the executive editor/associate publisher of Store Brands. Greg’s career dates back to the early 90s and for more than 20 years, Greg has been immersed in covering various segments of retail ranging from private label, to housewares and home goods, and the ever-changing business as a whole. His career began before Amazon sold its first book and Kmart and Sears were major players.

Greg has also been at the forefront of the digital revolution within journalism, having worked for AOL’s Patch division and Newsday.com. At each, he was a leading voice in developing new ways to deliver news and use social media to engage with readers.

A New York native now living in Pennsylvania, Greg is an avid sports fan and a devotee of international football, better known as soccer to you Americans.

ARTICLES BY THIS AUTHOR

10/3/2023
Q&A: JCPenney's Michelle Wlazlo On Private Label, Future Growth
The department store's chief merchandising officer shares insight on the retailer's efforts to meet customer needs through development of proprietary collections.

Greg Sleter
10/2/2023
NuZee's Dripkit Coffee Teams With La Colombe Coffee Roasters
The agreement allows for the creation of a single serve pour over kit that contains 17 grams of freshly roasted and ground coffee from La Colombe.

Greg Sleter
10/2/2023
Macy's Propels Small-Format Store Expansion Plans
The department store retailer is now targeting the opening of approximately 30 down-sized locations by 2025.

Greg Sleter
10/2/2023
Whole Foods Expands 'Sourced For Good' Label To Coffee
The upscale grocer's certification program spans 12 countries and raises millions of dollars annually for hundreds of communities to support housing, scholarships, and health services.

Greg Sleter
10/2/2023
Williams Sonoma Teams With Designer Sheila Bridges
The exclusive new home products assortment celebrates the designer’s original Harlem Toile de Jouy artwork.

Greg Sleter
10/2/2023
Meijer Hits Major Flashfood Milestone
The midwest regional retailer's customers have kept 10 million pounds of food out of landfills by using the Flashfood app.

Greg Sleter
10/2/2023
Academy Sports & Outdoors Opening Second Virginia Store
The Fredericksburg store is the latest in the sporting goods retailer's efforts to grow its store count across the U.S.

Greg Sleter
10/2/2023
New Skin Care Line Rolling Into Family Dollar Stores
The Levitate Beauty assortment features nine items priced between $4 and $7 said to offer a luxury skincare experience at an accessible pricepoint.

Greg Sleter
10/2/2023
Rite Aid Boosts Snack Mix With Ello Market Launch
The new assortment of exclusive product features a host of items including Protein Trail Mix, Probiotic Trail Mix, and other cooking staples like honey and spices.

Greg Sleter
10/2/2023
Consumer Trust In Private Brands Continues To Grow
A new report from FMI - The Food Marketing Association reveals price isn't the only reason shoppers are buying more store brand products.

Greg Sleter