“For anyone not feeling well, please do not enter our store.”

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“For anyone not feeling well, please do not enter our store.”

By Dan Ochwat - 03/26/2020

As America deals with the spread of COVD-19 and how it’s impacting retail and store shelves, it’s hard for a feature like “Store Brands in the Wild” to ignore the changes happening in stores. While usually a more fun look at the type of merchandising retailers are deploying to tout its own brands, stores are currently focused more on taking care of Americans than they are trying to promote a new flavor of store brand candy.

So, a little different, here is signage outside of The Fresh Market in Miami, submitted by a Progressive Grocer editor’s family member that highlights exactly what’s most important right now. It very succinctly captures the whole crisis in a phrase. And one Americans shouldn’t take lightly.

A spokesperson with The Fresh Market told Store Brands, "Our top
priority is to keep our team members and guests safe. While physical distancing helps, we are following all public health guidance which recommends that you should stay at home if you are not feeling well."

On the flip side, perhaps the rarest of finds in the wild these days, here’s a cache of disinfectant stocked in a Florida area Target store this week. Notable in the photo below is the shelf signage that says shoppers can only purchase one item, a distinct drop from when Target first began limiting shoppers to around five items.

By comparison, during peak panic buy in mid-March, here are barren shelves in a Walgreens in Manhasset, N.Y. Signage touted a limit of three items of disinfectant, toilet paper and other virus-related products.

Stay safe everyone!


More Blog Posts In This Series

Walmart touts charitable efforts

Store Brands in the Wild feature spots an online ad that puts Great Value alongside brands to help raise donations for Feeding America, also more All in Motion

Artie wine debuts, Target ads support All in Motion

Giant Food uncorks Artie inside retail locations with vibrant, clever merchandising

Pet Supplies Plus, Publix

Large coverage for Redford Naturals dog food inside Pet Supplies Plus, Publix stops traffic in the aisle