Amazon has added to its own brand spirits collection in Europe with the introduction of Tovess vodka. The retailer first kicked off a Tovess Gin in the U.K. in October 2019, along with private label wines.
The new store brand vodka for Amazon was confirmed by the publication just-drinks. The vodka joins the Gin that started in the U.K. but did branch out to be sold in five European countries.
Earlier this summer, British retailer Asda launched three novelty gins and toward the end of 2019 a range of U.S. retailers launched store brand spirits like Albertsons Signature Reserve whiskey, Trader Joe’s gin and Aldi.
BJ’s Wholesale and its Wellsley Farms brand introduced a range of spirits as well.