Academy expands Freely line for girls, adds new styles for women

Sporting goods retailer Academy Sports + Outdoors is expanding its Freely private label activewear collection. The line will now include Freely Girls’ pieces for children, along with new Women’s and Women’s Plus styles, patterns and colors for spring, including matching Girls’ and Women’s pieces.

Academy has 259 stores across 16 states, and offers a portfolio of 20 private label brands, which have helped lead to a strong fiscal 2021 for the retailer. In August of last year, another Academy brand, Magellan, collaborated with beloved Texas food chain Whataburger.

"Academy Sports + Outdoors is proud to support women as they express their authentic style and spirit in pursuit of their passions," said Lori Fike, vice president and designated market maker of athletic apparel at Academy. "We believe that confident women inspire confident girls, and the newest Freely assortment was designed to empower women regardless of activity or age."

The new Women's and Women's Plus spring styles are available in sizes S-3X and the Freely Girls' line are available in S-XL. The collections include matching pullovers, tanks, bike shorts and leggings, as well as Freely footwear for a complete fit. Academy says Freely customers can curate a closet of “flexible, lifestyle-centric apparel options made with high quality materials at a great value.” 

Prices range from $14.99 to $39.99. Over one third of the items are made from recycled materials, and new patterns and colors will be updated throughout the spring season.

"As a mother of four, I'm constantly seeking versatile clothes that move with me from my workouts to spending time with my children to running errands," said Le Egwuatu fitness blogger and Academy partner. "Freely clothes compliment my body, support my lifestyle, and allow me to tackle my day on my terms. I'm thrilled to be able to instill that essence in the next generation with their new Girls' line."