Academy Sports pairs own brand apparel with beloved fast food chain
Whataburger and Academy Sports + Outdoors have collaborated on a Texas-sized summer celebration: the first-ever Magellan Outdoors x Whataburger co-branded apparel.
Both companies were founded in Texas and are sinking their roots into a collection of six Magellan fishing shirts in both short and long sleeves branded with Whataburger’s logo and signature orange color. The Magellan brand is an exclusive brand of Academy Sports + Outdoor.
Founded in 1950, Whataburger has grown to become one of the largest burger franchises in the country, with over 850 locations across 14 states and sales of more than $2.8 billion annually. The collaboration with Academy and Magellan adds new items to Whataburger’s expansive apparel collection, giving fans of the chain a chance to represent their favorite burger restaurant while spending time outdoors as summer winds down.
“We had fun working with Academy and their Magellan Outdoors brand to design Whataburger apparel we know our fans will be hooked on,” said Rich Scheffler, Whataburger senior vice president and chief marketing officer. “We hope our Family Members and fans enjoy hitting the waterways sporting some of these brand-new items.”
Academy is a leading full-line sporting goods and outdoor recreation retailer in the United States. Originally founded in 1938 as a family business in Texas, Academy has grown to 259 stores across 16 states. One of its brands, Magellan Outdoors, was founded in 1989 by two travel professionals, and is now a trusted source for travel clothing, RFID bags, luggage, packing organizers and in-flight and travel accessories.
“This is the first-ever collaboration between Whataburger and Academy Sports + Outdoors’ exclusive Magellan Outdoors brand — it’s the secret sauce to fishing fashion,” said Lawrence Lobpries, Academy Sports + Outdoors’ senior vice president of marketing. “We’re excited to pair two iconic Texas brands together for a fun summer treat you can only find at Academy.”
The full lineup is available for a limited time only. At Academy Sports + Outdoors’ 106 locations across Texas, customers who spend $20 or more in-store on products within the collection will receive a free, special-edition Whataburger and Magellan Outdoors table tent while supplies last.