Imported from Italy, 7-Eleven has introduced a proprietary sparkling water called Serafina, a mineral water brand created exclusively for the convenience leader. The beverate comes in three flavors: original, organic lime and organic lemon ginger.
The Serafina product is sourced from a natural Italian spring that is then carbonated and bottled in the Apennine Mountains. 7-Eleven said the sparkling water category is expected to reach nearly $60 billion by 2027, as consumers increasing look to healthier beverages than those with high sugar and calorie counts.
"Customer demand for sparkling and premium water continues to rise, and as the ultimate beverage destination, 7‑Eleven continues to innovate in the category," said Jack Stout, 7‑Eleven senior vice president, merchandising and logistics. "Serafina will join Skýra, our super premium Icelandic spring water, to provide 7‑Eleven customers with exclusive top-shelf water selections, whether they prefer still or sparkling. We are confident that these products will exceed customers' expectations in both quality and value."
The retailer is presenting the new sparkling water option with a limited-time offer of two bottles for the price of one. Serafina joins the chain’s large own brand beverage offerings such as the new Triton Energy and 7-Select Cold-Pressed Juices, and own brand snacks like 7-Select Go!Smart Fruit and Nut Trail Mixes and more. 7‑Eleven has a growing private brands portfolio made up of more than 1,500 products that generate more than $1 billion in sales.