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11/09/2021

7-Eleven announces first 'super-fan' contest winners

The first three winners of its Fuel Your Fandom got creative around its own brand items and earned cash prizes and more.
Zachary Russell
Associate Editor
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After announcing its Fuel Your Fandom contest in September, convenience retailer 7-Eleven has announced the first three fans that have been drafted to the 7-Eleven Superfan Influencer Team alongside Dallas Cowboys quarterback Dak Prescott, Pittsburgh Steelers wide receiver JuJu Smith-Schuster, and Fox Sports broadcaster Erin Andrews.

The lucky fans joining the team are Cheney Belle, Hannah Curtice, and Sharon LaRose, who each put their unique spin on proving their 7-Eleven fandom. These social savvy teammates will attend an influencer training camp, receive a monthly stipend to try the latest 7-Eleven products and co-create content with 7-Eleven throughout 2022 and receive the coveted $11,000 cash prize.

Belle and Curtice took to their local 7-Eleven locations for photoshoots, while LaRose wrote a creative song about how much she loves shopping at the chain.

The contest shows how 7-Eleven continues to use celebrity endorsements to boost its own brand products. The chain recently partnered with internet personality Kerwin Frost for a new ultra-limited snack blend.

7-Eleven announced an additional spot available on the Superfan Influencer Team, reserved for a U.S. Military veteran. Those interested can fill out the application at 7-Eleven.com now through Nov. 30. The exclusive U.S. Military Veteran selection will be announced at the Lockheed Martin Armed Forces Bowl on Dec. 22 in Fort Worth, Texas. Erin Andrews explains more in a promotional video for the contest.

 

"We're thrilled to welcome Chaney, Hannah and Sharon to our Superfan Influencer Team and were so impressed by their creative 7-Eleven content," said 7-Eleven chief marketing officer Marissa Jarratt. "We are also honored to have a spot reserved on the team for a U.S. Military Veteran. At 7-Eleven we recognize and value the sacrifice our nation's veterans have made for our country and look forward to having them join our team."

7-Eleven and football fans alike can still enter for a chance to join the 7-Eleven Superfan Influencer Team via the Fuel Your Fandom Sweepstakes. Through the end of the year, customers can scan the 7-Eleven app when they buy select items in-store or for delivery, including 7-Eleven hot foods, 7-Eleven coffee, Slurpee drinks, Big Gulp drinks and other specially marked products.