Convenience retailer 7-Eleven and internet personality Kerwin Frost are opening a pop-up 7-Eleven store at the fifth-annual ComplexCon to unveil a new product.
The limited-edition Kerwin's Snack Party Mix Popcorn is an assortment of white chocolate popcorn, candied chocolate pieces, cinnamon toasted cereal and chocolate cake mix. The party mix snack comes in a canister with a unique label designed by Frost, the Harlem-born entertainer, DJ, talk show host, comedian, and designer.
“Some of my best memories growing up are from visiting my neighborhood 7-Eleven store in Harlem and picking out my favorite snacks with my friends,” said Kerwin. “It's crazy that all of these years later I'm kicking off a partnership with the brand and creating my very own co-branded private label snack. I had so much fun designing a label that fits my style that I know my fans and 7-Eleven fans will love. I can't wait for everyone to try the snack this weekend at ComplexCon… and for them to see all that we have in store for this partnership."
Fans attending ComplexCon in Long Beach, Calif. on Nov. 6-7 will have the chance to taste the limited-run popcorn mix within his part-retail, part-museum and part-performance space named "Kerwin's Kingdom" at Booth C1 at the convention. The castle includes a pop-up 7-Eleven store featuring a custom vinyl graphic of the official co-branded Kerwin's Snack Party Mix Popcorn. Shelves will be stocked with the special-edition snack along with Kerwin's favorite 7-Eleven private label chips, candy, popcorn and drinks, such as 7-Select Buffalo Chicken Dip Flavored Wavy Potato Chips, 7-Select Gummi Blue Sharks and 7-Select Replenish Guava Splash, all of which will be distributed for free.
A limited amount of Kerwin's Snack Party Mix Popcorn will also be available for sale soon at one 7-Eleven store in West Hollywood (1100 North La Cienega West Hollywood, Calif.) and one 7-Eleven store in New York City (82 Greenwich St. New York, NY) while supplies last.
"7-Eleven's private label portfolio is made up of hundreds of high-quality, differentiated products that come at a great value," said Marissa Jarratt, chief marketing officer at 7-Eleven. "Working with Kerwin to create a limited-edition, co-branded product has been an awesome experience… and it's just the beginning of our partnership. He's an exciting name right now and we can't wait for fans to see what else we have planned in 2021.