Worldwise acquires new asset

Worldwise, Inc., a pet supplies platform, has acquired a new private label asset. The company has acquired Pet Factory, a manufacturer of pet chews, treats, toys and accessories.

"We are a different business today than we were six months ago, thanks to the continued success of our M&A strategy in bolstering the Worldwise platform with innovative brands, products and production capabilities that meet the highest standards of both quality and safety," said Kevin Fick, CEO of Worldwise. "With this acquisition, Worldwise gains a leader in the chew and treat space with strategic domestic manufacturing capabilities and strong customer relationships. The entire Worldwise team is thrilled to welcome Pet Factory to the family and to add their exceptional team to our platform.”

Founded in 1989 and headquartered in Mundelein, Ill., Pet Factory is a leading U.S. producer of high-quality pet chews and treats, and offers premium branded products for dogs including CareChewz, Twistedz, Real Chewz and Combo Wrap Chewz. Pet Factory also products private label pet chews.

Following the transaction, Greg Hill will continue to serve as president of Pet Factory while also becoming a senior member of Worldwise's management team. 

"For us, this deal was all about partnership," said Hill. "After building Pet Factory into the household name and category leader it is today, our vision for the future centered around identifying the right partners that could take our brands and business to the next level.”

Worldwise’s current family brands includes goDog, Petlinks, SHERPA, Hear Doggy!, SmartyKat, TrustyPup, Guaranteed On-Board, PoochPlanet, Pawscout, FurHaven and more.