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Winn-Dixie Offers Specials As Back-To-School Approaches

The grocer highlights its selection of private brand products as money-saving options for shoppers preparing for a return to the classroom
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Winn-Dixie Back to School 2024
Winn-Dixie is gearing up for back-to-school.

As students across the southeastern part of the U.S. begin heading back to school, Winn-Dixie is highlighting many money-saving options across its store, including its assortment of private brand products. 

With its line of Own Brand products – Essentials, SE Grocers, Prestige, and Know & Love – Winn-Dixie officials said shoppers save an average of 20% compared to national brands. The assortment includes thousands of staple grocery items at lower everyday prices without sacrificing quality. 

The Know & Love line provides products using ingredients customers know, to create the everyday products they’ll love at prices they can afford. Every item is free from nearly 100 undesirable ingredients, such as certified color additives, partially hydrogenated oils, high-fructose corn syrup, and sweeteners such as aspartame, saccharin, and sucralose. 

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“We know our customers are looking for convenience and affordability, and Winn-Dixie is dedicated to helping families save valuable time and money during the busy back-to-school season,” said Raymond Rhee, chief people officer for Southeastern Grocers. “Together, we can help our future leaders thrive both in and out of the classroom.”

Additionally, the grocer is kick-starting the new school year with its Community Bag with a Giving Tag program. For each purchase of the specially designed reusable bag made during August, Winn-Dixie will donate $1 directly to each store’s local school partner to ensure staff and educators have the supplies and resources they need to set their students up for success. Made from recycled materials, the bags are available for purchase at all Winn-Dixie locations for $2.99. 

“Through initiatives like our Community Bag with a Giving Tag program, we remain committed to ensuring every student has the resources and nutrition they need for a successful academic year,” Rhee said.

Winn-Dixie is also lowering prices – and holding them down – with its signature Price Hold program, which offers seasonal price reductions on more than 1,000 of the most-shopped grocery essentials. Shoppers will recognize savings on products identified by blue Price Hold tags, spanning a wide range of necessities for quick breakfasts, easy lunches, convenient dinners, and satisfying snacks for students and their families.

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