2024 Game Changer: Southeastern Grocers' Know & Love
Sales of private label products across numerous categories saw strong growth in 2023, and retailers and suppliers alike are working to keep that momentum going. With consumer expectations for store brand products perhaps higher than ever, the pressure is on to bring to market high value products that meet the demands of today’s shoppers who are seeking quality and value.
RELATED: See the complete list of 2024 Game Changers honorees
The honorees in Store Brands 2024 Game Changers played a role in continuing to raise the bar in the world of private label. From the work of the six individuals honored this year to the products and programs developed by retailers and suppliers, the quality of store brand products now on the shelves are driving sales and giving shoppers additional choices at retail.
Southeastern Grocers
Know & Love
With the goal of providing its shoppers affordable, clean label products, Southeastern Grocers launched its Know & Love private label. The curated selection prioritizes value and great taste, offering products across a wide range of food, beverage and household categories that are free from nearly 100 undesirable ingredients, such as certified color additives, partially hydrogenated oils, high fructose corn syrup and sweeteners such as aspartame, saccharin and sucralose.
This new, exclusive store brand assortment offers customers a wide variety of affordable, clean label products made with ingredients customers “know” to create the everyday products they’ll “love”. SEG’s Know & Love products guarantee lower everyday prices, saving customers 20% on average compared to national brands.
Know & Love, which debuted in 2023, also showcases a clean, visually appealing packaging design that aligns with the principles of clean labeling, while also conveying a sense of trust, reliability, and affordability.
