Wine and spirits show to touch on private brands

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Wine and spirits show to touch on private brands

By Dan Ochwat - 01/06/2020
Target's recently released private label assortment called The Collection

The Beverage Trade Network, a B2B media platform and network that puts on trade events for the wine and spirits community, expects the topic of private label wines to be a big one at its upcoming International Bulk Wine & Spirits Show (IBWSS).

For one, executives at liquor retailer BevMo! and Hilton Worldwide, respectively, are speaking at the conference on how retailers and hotel chains can build out their own private label wines. The network has also been promoting the topic on Twitter recently, linking to a blog post on the 10 leading private label wines and one on 10 tips to help create a private label wine.

The IBWSS show is July 28 in San Francisco. The Beverage Trade Network says private label wines are growing in popularity as consumers shift to buying wine at supermarkets as opposed to liquor stores, and the association says quality in private label wine has grown, partly as retailers develop several lines under their store brands.

Notable wines listed under the 10 leading private brands list include the Kirkland Signature line, Trader Joe’s Charles Shaw wines, and wines from Kroger, Whole Foods and Target.

The post on 10 tips is almost a checklist on how to create a private label wine, going into packaging, price, PR, brand credentials and more.

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