Whole Foods Market is launching three virtual events to help celebrate Valentine’s Day at home — and to help support the restaurant industry that normally depends on the holiday season. The virtual cooking events will also showcase its own brands in the kitchen and have a little fun with some comedians.
The retailer last year launched a series of virtual classes inspired by its new-look 365 Whole Foods Market brand. Tickets were limited to the classes and all consumers who signed up for a class also received a coupon toward 365 brand products.
Similarly, the retailer’s “Gourmet Date for Good” series will be a ticketed virtual event that requires a donation to the Independent Restaurant Coalition. Consumers can get tickets here via eventbrite.