Want to spruce up your private brands program?
Tom Stephens, an expert in private brands and the founder of Brand Strategy Consultants, recently authored a white paper titled “Build and Sustain Your Private Brands with a Greater Level of Success in the Face of Rapid Change.” Stephens, who is also a member of the Private Label Hall of Fame, recently discussed the white paper in a series of four podcasts with Store Brands’ Editor-in-Chief Lawrence Aylward. The white paper contains 12 critical success factors that retailers need to embrace for their private brands programs.
Click here to listen to the first podcast in the series.
Click here to listen to the second podcast in the series.
Click here to listen to the third podcast in the series.
Click here to listen to the fourth podcast in the series.