Walmart readies new beauty partnership, exclusive products
Walmart has announced a new beauty collaboration that will bring exclusive products to the retailer. Walmart and British retailer Space NK are teaming up to bring prestige beauty products to Walmart.com and nearly 250 Walmart stores nationwide this summer.
The collaboration, titled BEAUTYSPACE NK, leverages Walmart’s size and scale with the British personal care and beauty company’s assortment of beauty brands and products, giving customers a convenient way to shop both beauty staples and prestige specialty items. In the past, Walmart’s exclusive personal and beauty products have included items from Garnier and UOMA by Sharon C.
“As a top beauty destination, Walmart is continuously looking for new ways to wow and surprise customers by expanding our selection and offering convenient access to the best product assortment across beauty,” said Laurie Tessier, merchandising director, Prestige Beauty, Walmart. “We are thrilled to welcome Space NK to Walmart as the latest move in bringing our customers exciting new additions online and in the beauty aisle."
Available on Walmart.com March 15, BEAUTYSPACE NK features over 600 products from 15 brands, including both new and established, some of which are only available at Walmart - with more to come throughout the year. BEAUTYSPACE NK is sorted under four pillars – skincare, makeup, haircare and bath and body – spanning luxe, indie, award-winning, plant-powered and more.
The assortment includes:
- Luxe brands like Slip, By Terry, Philip B, Lancer.
- Indie brands including PSA, from the makers of Allies of Skin.
- Award-winning beauty heroes such as Mario Badescu, Foreo and Ameliorate.
- Trending items from brands including Babe Original, Eyeko, Patchology and Grow Gorgeous.
- Plant-powered products from Goldfaden MD, Mio and Mama Mio.
- New & exclusive brands, including Summer Camp (mineral-based SPF range). from founders at Soleil Toujours that is exclusive to Walmart coming this summer.
- New & exclusive product lines, including a bespoke zip lock pouch of single scrunchies from Slip and a custom-made Philip B introductory set.
“We are delighted to partner with Walmart to bring prestige beauty to customers across the United States, delivered through our unique model that makes it easy to connect brands with shoppers,” said Andy Lightfoot, chief executive officer, Space NK. “We have created a proposition for Walmart that we believe will be market-leading called BEAUTYSPACE NK, utilizing our years of expertise in this area. We have curated the very best of beauty for their customers, allowing them to shop prestige beauty when, where and how they choose.”
Space NK was founded in London in 1993, and has since become a well-known brand in the beauty industry.
“We are delighted to partner with Walmart to bring prestige beauty to customers across the United States, delivered through our unique model that makes it easy to connect brands with shoppers,” said Andy Lightfoot, chief executive officer, Space NK. “We have created a proposition for Walmart that we believe will be market-leading called BEAUTYSPACE NK, utilizing our years of expertise in this area. We have curated the very best of beauty for their customers, allowing them to shop prestige beauty when, where and how they choose."