Walmart’s introducing an exclusive line of Angus beef to more than 500 locations across southeastern states. The McClaren Farms beef products are the first to launch from Walmart’s entry into the beef business in 2019.
McClaren Farms beef products are U.S. rancher raised with no hormones added, including a selection of specialty items like USDA Choice Angus Filet Mignon, T-Bone, Porterhouse, Ribeye, Short Ribs, Chuck Roast and more at Walmart’s everyday low prices.
Other partners in Walmart’s Angus beef supply chain created two years ago include Mc6 Cattle Feeders, Creekstone Farms and FPL Food.
“The grocery business is always changing, and customers’ expectations are higher than ever,” said David Baskin, vice president of meat at Walmart. “Our end-to-end Angus beef supply chain is an industry-leading innovation that allows us to deliver high-quality Angus beef, like McClaren Farms, to our customers.”
With McClaren Farms, Walmart is bringing its customers a new, high-quality product that also delivers on the added transparency they’re looking for through a collaboration with fourth-generation rancher, Bob McClaren, of Prime Pursuits, the company said. The new supply chain model delivering McClaren Farms to customers supports ranchers, too, by creating steady demand and stability in the marketplace.
“No bigger paradigm change has taken place in the beef industry than what is happening with Walmart bringing truly high-quality, all-natural, no-hormones-added Black Angus beef to its customers. This bold vision gives Walmart a special place at the table by contributing to the most enjoyable and memorable moments in the lives of its customers,” said Bob McClaren.