Walmart and Gap Expand Home Line with Kids Items
Walmart and Gap have expanded their collaborative partnership to include a home goods line for kids.
First covered by Store Brands’ sister publication Progressive Grocer, Walmart’s Gap Home kids line will include 200 items across bedding, bath, pillows, throws, rugs and window treatments, with a price point starting at $20. The collection includes “youthfully optimistic styles” and a nod to Gap’s classic chambrays, stripes and washed denim styles.
“With the new Gap Home Kids line, we are expanding into home categories to meet the home décor and furniture needs for the entire family, at low prices that are parent-approved and styles that are kid-approved,” wrote Anthony Soohoo, EVP, home, Walmart U.S., in a company blog post. “Gap Home Kids is one more way we are democratizing style and helping customers create home spaces they love at the affordable prices they can count on at Walmart.”
Gap Home at Walmart was first introduced last summer and Gap Home Furniture was made available in the fall. Walmart says the customer response has been encouraging.
Highlights from the collection include:
- Cozy comforters and complementary sheet sets featuring classic stripes and fun prints to mix and match, like the Variegated Stripe Jersey Organic Cotton Blend Comforter Set ($44.98-$49.98) and Ombre Stars Sheet Set ($29.98-$39.98).
- Organic cotton bath essentials with towels, rugs and shower curtains in cheerful prints and colors, starting with the Chambray Stripe with Tassels Shower Curtain ($27.88), Dino Bath Rug ($19.98) and Rainbow Toss 6-Piece Towel Set ($34.98).
- Area rugs and accents to put the final touches on playrooms and bedrooms, including the Watercolor Dots Kids Area Rug ($49-$79), Reversible Logo Throw with Fringe ($24.98) and Solid with Pom Pom Trim Pillow ($24.98).