Walmart Adds Exclusive Black Woman-Owned Party Supplies Brand

Walmart has welcomed a new Black, woman-owned party supplies brand to its collection of exclusive brands. Afro Unicorn is a “conscious brand with a mission to celebrate women and children of color,” and is debuting its new line of more than 20 exclusive products at over 1,500 Walmart locations.

"As the world's largest retailer, Walmart continues to build an inclusive supply chain that reflects our customers and provides products and services that resonate and meet our customers' needs," said Laura Rush, SVP of entertainment, toys and seasonal at Walmart. "We are excited to have another Black-owned business join our supplier community and warmly welcome Afro Unicorn to the fold. We look forward to our customers celebrating life milestones with these great new products."

The new Walmart-exclusive collection includes party staples like plates, napkins, balloons, decorations and piñatas. Other highlights from the brand include unique favors like multi-color faux hair clips, sequin journals and an Afro Unicorn stuffed animal, perfect options for party favors. The unicorn features an afro-style mane and comes in a range of Black shades (vanilla, caramel, and mocha).

"My main goal for Afro Unicorn is to ensure Black girls and women feel unique, divine, and magical," said April Showers, founder and CEO of the company. "Afro Unicorn is more than a line of products. It's a movement to make sure Black people are represented and have a seat at the table. I'm grateful Walmart understands how important this is and gave me that seat at the table. Now, millions of little girls will grow up with products on store shelves that represent and celebrate them."

Afro Unicorn isn’t stopping at party supplies. The brand will expand into apparel at more than 3,800 Walmart stores in June 2022 offering two styles of leggings and shirts for girls. It also has additional category launches at Walmart, including holiday, planned for later in the year