Waitrose brings back eco-friendly household store brand

With 17 naturally derived products in the lineup, British retailer Waitrose is reintroducing its ECOlogical store brand of household cleaning products.

The products come with new and improved packaging that will greatly reduce the amount of plastic it used previously, and Waitrose makes the products exclusively in the United Kingdom, incorporating recovered and recycled “Ocean Bound Plastic” in some of the packaging.

Ocean Bound Plastic is a recycled raw material made from plastic waste that is at risk of ending up in the oceans, the retailer said.

The ECOlogical products contain a minimum of 98% naturally derived ingredients, contain no phosphates or ammonia. The line of products includes such cleaning staples as kitchen roll, toilet cleaner, shower spray, kitchen cleaner and limescale remover. There are also refillables for trigger sprays that can be reloaded. The products come in new scents: grapefruit and lemongrass, lavender and rosemary, and white ginger and bergamot.

“Our customers are more aware than ever of their individual impact on the environment, from wanting less food packaging to being environmentally responsible with their household jobs,” said Sarah Miness, Waitrose buyer. “The relaunch of our popular Waitrose ECOlogical range gives our shoppers a range of eco-friendly products to help their homes sparkle and which also look good enough to be promoted to countertops rather than banished beneath kitchen sinks."