Uber Eats has a drinks partner

Ride share company that's growing into packaged goods delivery has acquired a leading alcohol delivery service that could have private brand potential.
Zachary Russell
Associate Editor
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Uber is continuing to grow its packaged foods and beverages delivery business.

The company has acquired a leading alcohol delivery service, Drizly, which primarily delivers from nearby liquor stores but does work with retailers such as 7-Eleven and can be a source to deliver private label beer, wine and liquor from participating grocers.

7-Eleven, for example, has its own brand of alcohol such as the recent Plot + Point product. The retailer also signed on to leverage alcohol delivery through the Minibar platform.


For Uber, the company has also been delivering groceries since last year, but has greatly expanded its packaged goods in the past year. Recently, Uber Eats has teamed up with retailers like Albertsons, Walgreens and Costco to provide quick and convenient delivery service to its customers.

With the acquisition of Drizly, the largest online marketplace for alcohol in North America, shoppers aged 21 and up will be able to have their favorite drinks delivered in under an hour, and as that platform grows retailers could present a private brand opportunity.

"Looking ahead, we are so excited to be teaming up with Drizly," said Uber. "The team has built a beloved brand in 33 U.S. states since 2012, brings great expertise in delivering alcohol safely and reliably, and we know the untapped collaboration opportunities are massive for the thousands of merchants and retailers we support."

Through Sunday, Oct. 17, shoppers can code PAIR for $5 off their Drizly order.