TXB Expands Private Label Assortment
Texas-based convenience store TXB is expanding its private label assortment with addition of new beverages, snacks and apparel.
The retailer’s TXB Rehydration flavor assortment is growing with the addition of strawberry, grape, tropical and berry blast. Its Nitro Cold Brew Coffee selection now includes Cuvée Coffee beans roasted and canned in Austin, Tex., with flavors including mocha, vanilla and black.
In the snacks category, additions to the TXB Meat Sticks line include habanero, jalapeño & cheese, teriyaki, and original. Additionally, the TXB Peanuts assortments offer shoppers new flavors including chili lime, hot & spicy, jalapeño, lemon salted, and salted.
The updated apparel line includes Cluck Yeah! shirts and hats.
“We are extremely proud of our TXB private label line and are excited to be expanding it,” said Kevin Smartt, CEO of TXB. “We’re committed to creating products that include the best that Texas has to offer, taking no shortcuts to find and source the finest local quality ingredients. Our guests are really enjoying the Texan-based line of snacks and beverages and we’re looking forward to adding even more in the near future.”
All private label offerings are locally sourced, manufactured, produced, bottled or bagged in Texas. TXB said it carefully selects quality products to provide the best that Texas has to offer at an incredible value.
This product launch is part of the brand’s larger initiative to “Leave ‘Em Better” by continually providing guests with renowned Texan hospitality and superior fresh-made food at an unbeatable value.
Also, In the spirit of giving back this holiday season, TXB is supporting the Susan G. Komen Foundation by donating $1 from every PINK Cause Cup tumbler sold. These limited time edition cups will be available until sold out.
