TXB Adds 20 New Private Label Items

The convenience retailer's new products are all locally sourced and manufactured in the Lone Star State.
Zachary Russell
Associate Editor
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TXB private label

Texas-based convenience chain TXB (Texas Born) has expanded its TXB private brand to offer 20 new items ranging from juices and teas, snacks, salsas, apparel and more.

The new private label additions are all locally sourced, manufactured, produced, bottled or bagged in Texas. The launch is part of the chain’s larger initiative to “Leave ‘Em Better” by offering unique products and fresh-made foods to guests. 

TXB is also debuting their new reloadable gift card, which will be used for the company’s giveaways including free gas for a year.

TXB private label

“We are dedicated to providing guests with true Texan hospitality every time they visit our markets,” said Kevin Smartt, CEO of TXB. “We’re deeply committed to creating a private label lineup that includes the best that Texas has to offer, taking no shortcuts to find and source the finest local quality ingredients. We are so proud of the time and effort put into making delicious snacks and beverages, and we know our guests will see and taste the difference.”

The 20 new TXB branded products include the following, as described by the retailer:


  • TXB Juices and Teas, crafted with locally sourced, Texas ingredients which the drink is named after including Goodflow Honey Green Tea, Cedar Creek Unsweet Tea, Poteet Strawberry White Tea, 100% Apple juice and Orange Juice, Fredericksburg Peach Tea, Burleson Honey Lemonade and Sugar Land Sweet Tea.
  • TXB Craft Soda, including Blood Orange, Cherry Limeade, Strawberry Limeade, Homestyle Lemonade, Blueberry Lemonade, Root Beer Float, Fruit Punch, Pineapple Cream and Ginger Beer.
  • TXB Coffee, including signature House Blend and exclusive Southern Pecan roast, available in freshly ground bags or single-serve pods with eco friendly biodegradable packaging.


  • TXB Teriyaki Jerky
  • TXB Fajitas offered in steak and chicken
  • TXB Salsa in Salsa Roja, Mambo Combo and Salsa Verde


  •  TXB Hats
  •  TXB Shirts
  • TXB Custom-branded Shoes (coming soon)

Based in Spicewood, Texas, TXB operates nearly 50 locations throughout Texas and Oklahoma, offering a selection of more than 4,000 items.