Trader Joe’s intros RTD cocktails
Trader Joe’s is certainly known for its affordable own brand wines like its Charles Shaw “Two-Buck Chuck,” but the retailer is adding to its alcoholic offerings with two ready-to-drink cocktails — Trader Joe’s Whiskey Sour and Trader Joe’s Old Fashioned.
The pre-mixed cocktails come in 750 ml bottles and were released at the end of 2020. Due to the pandemic, many closed restaurants have been offering pre-mixed cocktails for delivery that could have influenced a trend around ready-to-drink cocktails. TJ said in its announcement of the products that not all consumers are natural-born mixologists so the products are an easy way to make a drink — simply pour over ice and stir.
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