Topco's Sweet P’s Bake Shop, DreamWorks Animation Team Up

Sweet P’s Bake Shop, Topco’s exclusive in-store private brand of bakery products, is partnering with the DreamWorks Animation series Gabby’s Dollhouse to offer parents and their children unique, interactive experiences.

Running through Sept. 30, a product assortment featuring allergy-friendly, peanut and tree nut-free Blue Frosted, Pink Frosted and Unicorn Frosted Sugar Cookies will be available at participating stores to celebrate new episodes of Gabby’s Dollhouse on Netflix. 

The packaging on specially marked cookies features a QR code that can be scanned to take shoppers to digital surprises and delights for children and their families. This includes activities such as co-branded coloring sheets, educational activity sheets, as well as daily affirmation cards that parents can include with an allergy-friendly Sweet P’s cookie in their child’s lunchbox to offer words of encouragement during the day. 

“We are excited for shoppers to gain exposure to the Sweet P’s Bake Shop brand and what better time to do so than during back to school? This partnership with Gabby’s Dollhouse is a great opportunity for Sweet P’s Bake Shop to build awareness and recognition with shoppers,” said Rebecca Calvin, Stater Bros. Markets’ senior vice president and chief marketing officer. 

Parents can also find an official Gabby’s Dollhouse playlist, schedule a birthday video call, and find other Gabby’s Dollhouse games and printables. 

Sweet P’s Bake Shop, a store brand procured by Topco Associates, LLC to support member-owners, provides shoppers with more than 100 quality baked goods including brownies, cakes, cookies, cupcakes, Danishes, donuts, muffins, and pastries.