Tetra Pak unveils product, packaging accelerator program
Tetra Pak, a producer of branded and private label beverage packaging, is launching a new program to help businesses bring products to market faster. The Tetra Pak Leap Accelerator Program connects brands of all sizes with Tetra Pak contract manufacturers to “fast-track and fine-tune” product development and commercial production.
The Leap program focuses on new product categories and consumption occasions, and aims to help these brands deliver on evolving consumer demands. Tetra Pak is one of the world’s leading packaging brands, supplying clients in over 160 countries.
The program will offer the company’s processing, packaging and production expertise to branded and private label brands, along with the benefits of Tetra Pak cartons. The company hopes to encourage brands to pursue more innovative on-the-go offerings in the North American food and beverage market.
“There’s a huge opportunity for innovation in the food and beverage space, especially as the pandemic drives shifts in consumer preferences and buying habits,” said Pedro Goncalves, VP of marketing, Tetra Pak U.S. and Canada. “We’ve been working with brands for years to bring innovation to the market, but Leap goes a step further to align all elements of product development and production in a comprehensive program.”
Tetra Pak will help brands pinpoint the right product positioning for success. They will offer support from formulation experts and priority access to Tetra Pak’s Product Development Center, which will help fine-tune the product’s flavor, consistency and scalability for long-term commercial success.
Production will begin at one of several select contract manufacturers best suited to produce and package the specific product. With the product packaged and ready to hit the market, marketing support from Tetra Pak will help facilitate sampling, point of purchase and other promotion to consumers.
Participation in the Leap program is limited with participants selected based on a series of factors including novelty of product, market potential and product segment.