Target reveals 2020 exclusive swim collection

Having just unveiled its new own brand of activewear and workout equipment called All in Motion, Target on Tuesday announced new swimwear styles that include items under the All in Motion brand.

The 2020 swimwear collection announcement showcases suits and pieces that total more than 1,800 different looks from All in Motion as well as exclusive brands only sold at Target such as Kona Sol, Xhilaration and Shade & Shore.

Also notable about the Target announcement is a clear body-positive focus among all the models and offerings, much in the way that All in Motion activewear is targeting diversity and body types. Sizes in the collection run up to 26 and 38DDD in tops, for example.

“Year after year, guests turn to our amazing portfolio of only-at-Target brands to find a swimsuit that makes them feel amazing in their own skin,” said Jill Sando, Target executive vice president and chief merchandising officer, style and owned brands.

The Minneapolis-based retailer said it has been leading the market share in women’s swimwear since 2015.