Target Launches Good Little Garden Own Brand
A new private label is sprouting at Target with the launch of the retailer’s Good Little Garden floral own brand.
Offering more than 60 options across seasonal and everyday assortments of fresh, colorful blooms and plants, prices in the new assortment start at $6 for bouquets of fresh-cut roses, tulips, carnations, and mixed flowers.
Other selections include potted plants and florals, including succulents and orchids, starting at $15; and special-occasion plants and flowers for Mother's Day, Father's Day, graduations, and beyond, starting at $10.
"Fresh flowers and plants play a big role in helping consumers observe important seasonal moments and create moments of joy every day, which is why I'm so proud of Target's newest owned brand: Good Little Garden," said Lisa Roath, executive vice president and chief merchandising officer of food, essentials and beauty, Target. "When you combine the amazing assortment our team has curated, and everything we've done to ensure we're delivering quality and freshness to stores nationwide, Good Little Garden is making it easier than ever to celebrate any occasion."
In 2020, the retailer introduced seasonal florals as part of its party supply owned brand, Spritz. Since then, floral sales at Target have tripled, with consumers sharing a desire for more flower and plant options from Target year-round.
Good Little Garden is launching in time for Mother's Day, and to celebrate, on April 27, select stores will host in-store events that include giveaways and a "build your own bouquet" experience featuring Good Little Garden flowers.
Good Little Garden is now available in Target stores across the U.S. Shoppers can purchase Good Little Garden items through Target's same-day services, such as Drive Up and Order Pickup. Target Circle 360 members can have their Good Little Garden purchases delivered to their doorstep through same-day delivery on orders over $35.
