Target Launching Exclusive kate spade Line
As Target continues working to expand its assortment of own brands, the retailer is also boosting its mix of exclusive products. The latest in this effort is the kate spade new york x Target assortment.
Launching April 12, the collection features more than 300 items, including women's, kids' and baby apparel (with extended sizing and adaptive styles), handbags, home accessories and entertaining items. More than half of the collection is available for $15 and under, with prices starting at just $5.
"With versatile pieces that work for every occasion and can't-miss prices, this partnership brings together kate spade's signature style with Target's legacy of making the best design accessible to all," said Jill Sando, Target's executive vice president and chief merchandising officer, apparel and accessories, home and hardlines. "Our teams worked together for two years to create this collection, and I can't wait for consumers to see everything we have to offer. It's stylish, affordable and loaded with items that'll add plenty of joy to everyday moments."
"kate spade new york has always been rooted in joy. Our products deliver a distinct point of view that blends effortless style with a youthful edge," said Charlotte Warshaw, vice president, Americas Wholesale, Global Licensing & Collaborations of kate spade new york. "This iconic collaboration with Target does just that. We're excited for customers across generations to experience a little piece of the magic we've created together."
Target officials said the retailer continues to see strong guest demand for party essentials such as décor, favors, stationery and more, along with ongoing interest in its dress shop and occasion-based dressing. To meet this demand, the kate spade collection includes an assortment of apparel and accessories for women of all ages, kids and baby. Graphic tees, two-piece sets, tops, shorts, skirts and dresses in a range of silhouettes can be mixed and matched to create a personalized look. Also included in the line are handbags and bag charms.
The collection also includes an eclectic mix of drink and dining ware, colorful party décor such as balloons and lanterns, and games such as checkers and cornhole.
A preview of the kate space collection was held at New York City’s Grand Central Station. Additionally, most stores will feature a dedicated shopping space with a first-ever limited-time offer of store-only items including a small capsule of Target red handbags, bicycles and more. The collection will be available to browse and shop on Target.com starting April 12.
