Target Highlights Private Label Offerings In Game-Day Promotion
Target is putting its broad selection of private label products in the spotlight ahead of Super Bowl LVIII and is teaming with Olympic gold medalist Shawn Johnson in offering tips to make consumers’ game-day celebrations a success.
The retailer and Johnson are offering recipes for a variety of popular snacks and are highlighting the many products sold at Target under its Good & Gather and Market Pantry store brands that can be used to make each recipe.
The retailer said its three popular entertaining spreads can be made with products from Target’s own brands each for under $25.
Its game day wing basket includes Good & Gather all natural frozen chicken wings, Good & Gather baby-cut carrots, Good & Gather celery sticks, Good & Gather organic honey barbecue sauce and Market Pantry ranch dressing.
The do-it-yourself nacho bar can be made with several items sold under the Good & Gather brand. They include organic blue corn tortilla chips, queso blanco, mild roasted restaurant style salsa, homestyle guacamole, sour cream, shredded Mexican-style cheese, and green onions.
Rounding out the trio is the cheeseburger taco board. Ingredients include Good & Gather shredded iceberg lettuce, Market Pantry ketchup, Market Pantry kosher dill sandwich slices, Good & Gather creamy chipotle sauce, Market Pantry 6-inch flour tortillas, Good & Gather all natural 93/7 ground beef, and Good & Gather colby jack deli slices.
“I’m obsessed with Target and am probably there every other day, whether I’m picking up something for dinner quickly or browsing the apparel section for my kids,” Johnson said in an interview posted on Target’s website. “It is the easiest one-stop-shop, and since we are always hosting, especially for the big game, it’s a perfect fit for my family.”
