Target Expands Health & Wellness Assortment

Target is including a broad assortment of private label products in the rollout of more than 1,000 wellness-related products now in stores that are priced as low as $1.99.

The new products cover a broad range of categories that include apparel, accessories, supplements, vitamins and tech products as the retailer seeks to offer its customers a one-stop shopping experience for those looking to improve their health and wellness.

"Wellness has been redefined to encompass a more holistic way of living — and it's also different for every person," said Rick Gomez, executive vice president and chief food, essentials and beauty officer, Target. "We're making it fun and easy for our guests to discover new products at a great value, with more than 1,000 new wellness products, starting at just $1.99."

The new assortment features hundreds of Target exclusive items that include supplements, hydration boosters, skincare, and functional beverages. When entering a Target store, shoppers will find a curated assortment of wellness-related products, including colorful fitness styles from All in Motion that match an exclusive assortment of Stanley Tumblers and Bala Bangles for a coordinated look. 

Additionally, the retailer has launched an online wellness destination on Target.com with ideas, products, meal inspiration and deals Target guests can tap into as they begin or continue their health and wellbeing journeys.

Featured collections in Target’s new health and wellness assortment include:

• Exclusively at Target: Guests can discover brands like Ghia (new), Good & Gather, Being Frenshe, Blogilates, Sechey (new), All in Motion and more for only-at-Target wellness.
• Must-have supplements and hydration: Guests can get their greens with Bloom, gummy supplements with Hum (new), hydration with Liquid IV, vitamins and probiotics with O Positiv (new) and protein with Podium (new).
• Celeb-founded brands: They can try the latest brands from celebrities, including good.clean.goop, a new line of beauty and wellness essentials from Goop founder Gwyneth Paltrow; Lemme, Kourtney Kardashian Barker's new line of vitamins and supplements; and Being Frenshe, a line of personal care products powered by mood-boosting scents and self-care rituals from founder Ashley Tisdale.
• Stylish workout favorites: Colorful All in Motion workout apparel lets guests elevate their moves; Bala Bangles brings style to wrist, ankle and hand weights; Blogilates offers beautifully designed resistance bands and more.
• Good-for-you food and beverages: Ghia and Sechey put a new, delicious spin on non-alcoholic beverages; Good & Gather offers food formulated without artificial flavors, synthetic colors, artificial sweeteners, and high-fructose corn syrup; and Quest offers protein-forward foods that minimize carbs and sugar.
• Routine refresh: Guest-loved brands like Tree Hut, CeraVe, Native and Lume are reliable go-tos for great skin care, hair care and personal care.

Ingredient transparency is an important priority for Target's guests and for Target. Guests can look for the Target Clean symbol in stores and online to find thousands of products that are formulated without unwanted chemicals and that meet the retailer's Target Clean standards for ingredient transparency.