Target has announced a new partnership with actress and author Tabitha Brown that will include four exclusive, limited-time-only collections that will launch over the next year.
The collection, Tabitha Brown for Target, will span apparel, swim and accessories items, home and office, food and kitchenware, entertaining and more. Starting Saturday, June 11, Target guests can shop the first collection of more than 75 apparel, swim and accessories items in-store and online.
"At Target, bringing joy to our guests is at the heart of everything we do. Tabitha Brown is known for being a beacon of positivity, making her the perfect partner to help Target continue providing inspirational, inclusive and affordable style for all," said Jill Sando, executive vice president and chief merchandising officer, Target. "We've had the pleasure of working with Tabitha for a number of years and are thrilled to take our relationship to the next level by partnering with her to introduce new limited-time collections that we know guests will love."
Brown has been an influencer partner at Target for the past two years. She is largely known for her social media presence on TikTok and YouTube, while having a recurring role on Showtime's "The Chi," and co-owning a vegan restaurant. She authored her book Feeding the Soul in 2021.
The first Tabitha Brown for Target collection features bright hues and bold patterns that are easy to mix and match, in sizes XXS-4X. Items range in price from $10-$44.
"As a small-town girl, I grew up with big dreams and now, those dreams have become a reality," said Brown. "Target made me feel seen and created a safe space where I could be my authentic self. To me, joy comes from freedom, and I was free to be myself during this entire design process, which is reflected in the assortment. I hope my collections bring Target guests joy, love and optimism to their everyday lives."
Target was named Store Brands' Retailer of the Year in 2021.