Spins, GrocerKey combine to personalize healthy online shopping

Spins, a wellness-focused data company, has partnered with GrocerKey, an e-commerce platform that grocery retailers can launch under their own brand names to help drive a more personalized shopping experience for its shoppers online.

Spins brings its Product Intelligence Data, attributes and insights into GrocerKey’s e-commerce platform to enable retailers to offer custom shopping experiences for shoppers that include browsing and searching by diet, conditions, preferences or avoidances that are personal to a shopper, and offer recommendations based on shopper profiles and needs.

"Spins partnership with GrocerKey will enable SPINS retail partners to elevate their brand, build customer loyalty and direct-to-shopper engagement through unique levels of custom experiences, personalized shopping, merchandising and engagement," said Tony Olson, owner and CEO of Spins, Chicago. "Spins continues to aggressively invest in new partnerships and technologies that drive differentiation for grocery retailers, while gaining market share through an increased ability to execute across a complex path-to-purchase ecosystem."

Madison, Wis.-based GrocerKey continually refines their product and operating knowledge by operating a live learning lab through day-to-day management of a major retailer's e-commerce business, where they've fulfilled over 650,000 orders and $100M in lifetime e-commerce revenue, the companies said.

Spins recently partnered with the Plant Based Foods Association to find that year-over-year sales for plant-based foods were up by 90%, and during peak panic buying in March, the total category’s sales grew at a rate of 27% — roughly 35% faster than total retail food.