SOMOS Debuts 2 Burrito Bowl Kits Exclusively at Target

SOMOS, a Mexican CPG brand, is launching two new burrito bowl kits exclusively at Target.

With convenience in mind, each burrito bowl kit includes everything needed to cook two complete meals in the microwave or stovetop in under five minutes. The new Target-exclusive products each offer two servings, making for an easy meal solution for more than one person.

The kits are available in two varieties:

• Salsa Verde Burrito Bowl Kit: Includes one pouch each of Peacadillo in Salsa Verde – a plant-based taco filling made with flavorful salsa verde – Mexican Black Beans, and Cilantro Lime White Rice for a balanced meal with 26 grams of plant-based protein. The kit is two servings and is available for $7.99.
• Smoky Chipotle Burrito Bowl Kit: Includes one pouch each of Smoky Chipotle Mushrooms cooked in a spiced adobo sauce paired with Pinto & Black Beans, and esquites-inspired Mexican Street Corn White Rice for a flavorful base and 16 grams of protein per serving. The kit is two servings and is available for $7.99.

"The SOMOS team is excited to launch our products in Target stores, one of the country's most prominent and beloved retail chains," says Miguel Leal, co-founder and CEO of SOMOS. "One of our goals with SOMOS is to get American consumers cooking Mexican food in their home kitchens with the same ease that they grab a box of pasta and jar of marinara sauce to cook Italian food. Our burrito bowl kits are the perfect solution to help people get comfortable cooking delicious Mexican food that showcases the richness of Mexican cuisine without spending hours in the kitchen."

The kits arrive on Target shelves just in time for back-to-school season and for Hispanic Heritage Month, celebrated from Sept. 15 - Oct. 15.

Founded in 2021, SOMOS has launched 23 ready-to-eat products that are available at over 8,000 retail locations.