Snapshot of snack stats from SNAC International and IRI
This week is a big one for the snacks category, as it leads up to the Super Bowl, which takes place Feb. 2 in Miami.
Shoppers across the country will be preparing to host or attend Super Bowl parties at someone’s home, and snacks will surely be on the table. But, to put some numbers behind it, Arlington, Va.-based SNAC International, a trade association for the snacking industry, commissioned data from IRI for the third year in a row to highlight which categories stood out the most last year.
For an overall look, snack food sales grew 10.3% to $404 million during Super Bowl week 2019, according to the IRI data. Sales during the week 2018 were $370 million.
Breaking down specific categories within snacks, dips reign supreme. The data showed a 53% spike in sales for items in the Dry Dip Mixes category, with shoppers making dips to bring to a party or for hosting. Refrigerated Dips for the lazier partygoer saw a 33% increase in sales, year over year.
On the receiving end of the dips, the data showed tortilla chips garnered a 24.3% increase in sales and potato chips saw an 11.8% increase. Pretzels saw a bump in sales by 14.5%.
SNAC said, in total, Americans consume 90 million pounds of snacks on Super Bowl Sunday.