ShopRite is testing a meal solutions concept shop inside three stores that will also highlight its Bowl & Basket and newly revamped Wholesome Pantry private brands.
The “Fresh to Table” store-within-a-store programs aim to reinvent the produce departments where they’ll sit with quality foods that are ready to eat right there or to take home for a quick prep-and-serve experience.
In Store Brands’ upcoming October issue, Laura Kind, vice president of brand strategy at Wakefern, discussed the new pilot program. “The concept will provide a seamless digital experience in-store as well as the ability to have meals delivered straight to your door,” she said. “This concept comes to us directly from customer data and feedback that looks to provide not only recipe ideas and easy-to-put-together meals, but also deliver on a QSR like experience, but with the freshness and quality that we are able to provide at ShopRite versus true QSR retailers.”