SEG Private Brands Key Component of Its Money Saving Offers
Many New Year’s resolutions often focus on eating healthier and saving money. Southeastern Grocers is looking to help its shoppers meet their start-of-the-year goals by highlighting several savings opportunities, including its broad selection of private label products.
SEG’s award-winning line of Own Brand products – Essentials, SE Grocers, Prestige and Know & Love – offer nearly 8,000 items to help customers save an average of 20% compared to national brands, providing affordability without sacrificing quality. In 2023, SEG’s Own Brand products and market exclusive lines won more than 150 awards across a variety of categories and the SEG Know & Love product line is continuing to expand this year to offer customers more than 1,000 clean label products.
Launched in July of 2023, Know & Love’s features items made with ingredients shoppers “know” and will “love.” The selection includes food and beverage products along with household items made free of nearly 100 ingredients, such as certified color additives, partially hydrogenated oils, high fructose corn syrup and sweeteners such as aspartame, saccharin and sucralose.
“We know sticking to New Year’s resolutions can be challenging,” said Dewayne Rabon, chief merchandising officer with SEG. “Our private label Own Brand products offer premium quality for less than national brands; paired with our personalized deals, digital coupons and points through our rewards program, customers have more opportunities to maximize savings while still enjoying the products they love.”
Additionally, SEG officials said the grocer is committed to offering savings opportunities throughout the year and is lowering and holding down the price on grocery staples with its new “Price Hold” discount program.
Now available at Harveys Supermarket and Winn-Dixie grocery stores, Price Hold lowers prices on more than 1,000 commonly shopped items seasonally to help customers stretch their grocery budget more than ever before. Customers can save over 20% on average when shopping items marked in blue Price Hold signage, including pantry, dairy and meat essentials, snack items, cleaning supplies, home basics and more.
Customers can also maximize their savings by using the grocer’s rewards program through the Fresco y Más, Harveys Supermarket and Winn-Dixie mobile apps. Each week, customers can earn up to 20% back in rewards points by activating exclusive percent back offers and finding personalized digital coupons within the apps to save on items they love and need the most.
As an added convenience, Harveys Supermarket and Winn-Dixie customers can shop online for all their essentials and have them delivered right to their door in as little as two hours or opt for easy curbside pickup at participating stores. Customers who shop directly through the grocer’s rewards app or website will receive the same savings benefits of in-store deals and promotions. For a limited time, customers can also receive $10 off their first three online orders of $75 or more.
